Fat Rock Creations
Project type:
Role:
Brand Identity
Designer
Fat Rock Creations is a custom workshop specializing in handcrafted knives and everyday carry (EDC) gear. With a focus on quality and originality, the brand aims to deliver unique, durable tools that are built to be both functional and collectible. At the heart of the brand is a distinctive golem logo—outlined with simplicity but detailed enough to reveal the rocky textures that inspired its form. The visual identity leans into a bold and rugged aesthetic, using a striking palette of purple, neon green, forest green, black, and grey.
These brand elements come together to reflect the spirit of craftsmanship and toughness that defines Fat Rock Creations, supporting a visual system that extends across packaging, digital assets, and workshop materials.