NOVA is a skincare brand redefining beauty through clean ingredients and minimalist design. The brand is rooted in transparency and sustainability, offering high-performing skincare solutions that are gentle on all skin types and free from harsh chemicals.

The brand identity is inspired by the beauty of the cosmos, represented through a sleek wordmark and a visual language built around soft gradients and clean, modern typography. The colour palette includes soft purples, blues, and greys, with gradients used to evoke the feeling of space and transition. These elements are carried through across packaging, layout design, and digital content, creating a cohesive and elevated visual system.