Island Surf
Project type:
Role:
Brand Identity, Campaign
Designer
Island Surf is a beach lifestyle brand committed to quality, sustainability, and the experience of its community. Focused on surf and beach activities, the brand offers a range of products designed to enhance time spent by the ocean, all while keeping environmental responsibility at the forefront.
The brand identity is centered around a clean, retro-inspired wordmark that captures the energy of the waves through playful typography. The logo uses bold, fun colours that stand out across different settings, reflecting the laid-back, vibrant spirit of beach life. This visual approach extends across packaging, apparel, and promotional materials to build a cohesive and recognizable brand experience.