The Birth Coach is a brand centered on birth education with a focus on safety, comfort, and empowerment. The brand offers both doula and coaching services to guide women during one of the most transformative times in their lives.

The visual identity uses a soft and warm palette of pinks and reds, with accents of yellow to bring a sense of energy and optimism. The colors were chosen to reflect femininity, strength, and care. Supporting illustrations of women performing birth exercises were developed to accompany the brand and reinforce its message.

A clean and intuitive website design was also created, with a focus on accessibility and ease of use. Pages were kept simple to help clients easily find information, schedule services, and connect with their birth coach, ensuring a seamless experience from start to finish.