Mythic Diving
Project type:
Role:
Brand Identity
Designer
Mythic Diving is a brand offering guided dive tours and diving instruction, built around a deep respect for the ocean and a commitment to safe, unforgettable experiences. The brand identity takes inspiration from ocean mythology, featuring a mermaids, a vintage style diving headgear and treasure. The logo of the mermaid is paired with a color palette made up of deep and vibrant shades of blue, evoking the layered tones of the ocean at different depths.
These visuals are used throughout the brand’s materials, from dive gear and signage to social media and educational handouts, creating a consistent identity that captures the imagination. The result is a brand experience that feels immersive, safe, and full of wonder—just like the dives themselves.