This campaign was developed for Conservation Opportunity's 2024 Giving Tuesday initiative, titled Nature and You: Growing Together. The campaign centers on the idea of growing in harmony with nature, encouraging people to connect with the natural world in meaningful ways, fostering a deeper understanding of how to protect and care for it. The featured illustration depicts a woman gently embracing blooming flowers and lush vegetation, surrounded by animals, symbolizing unity and coexistence. The color palette blends Conservation Opportunity’s brand colors with bright, blooming tones to evoke feelings of renewal, growth, and hope.