Tody - Mascot Design
Project type:
Role:
Mascot Design
Art Director, Illustrator
Tody the San Pedrito is a mascot character inspired by the Puerto Rican San Pedrito, a bird species endemic to Puerto Rico. This small, vibrant green bird can be found across a variety of forested habitats throughout the island. As the official mascot of Conservation Opportunity, Tody is used to promote environmental awareness, habitat conservation, and the organization’s broader mission of protecting Puerto Rico’s natural ecosystems. The character’s design stays true to the bird’s original green coloration and has been carefully developed with a series of character sheets, including various poses and expressions. The style used is a fun cartoon style but simple. These materials serve as a visual reference for consistent use in future campaigns and educational materials.